Classic Brick Walkup
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Real Estate Agents Brisbane
selling your Property Since 1994.
Selling Your Property
Daniel Goodwin, Real Estate Agent and Principal | CEO of Prowealth.
A leading Real Estate Agent and key influencer in property, Daniel Goodwin is the one you should call when you wish to sell property in Brisbane.
A leading Property Investment Strategist, and highly regarded Real Estate Agent in Brisbane, he brings with a wealth of industry experience of over 15 years selling real estate in QLD and NSW.
Daniel is a Licensed Real Estate Agent in QLD and NSW, has a Degree in Business from the University of Newcastle and a Diploma of Financial Planning specialising in Self Managed Super (SMSF).
Highly knowledgeable of market trends and Property Investment, he is also a speaker and commentator and has appeared or provided his commentary in The Courier Mail, Daily Telegraph, Newcastle Herald and a host of regional news mastheads.
His best selling book on Real Estate ‘10 Secrets of Professional Property Investors’ is now in its third print run with over 10,000 copies to date and is available on Apple iBooks, Amazon and other digital formats.
Daniel has also taken his own advice and purchased multiple investment properties in suburbs such as Ashgrove, Coorparoo, West End, Tuggerah, Chisholm, Mitchelton, and West Gosford to name a few. Daniel also owns Commercial Property via a Self Managed Super Fund and listed Australian and International Shares.
His Property Management office in Paddington QLD manages over 400 clients in the greater Brisbane area.
Daniel’s attention to detail ensures if you’re thinking of investing in property, selling real estate in Brisbane or looking for a leading property management solution, you can rely on Daniel and his team to maximise results and provide the right advice around listing your property for sale and providing the best real estate advice.
Qualifications and Achievements
Bachelor Business (Newcastle)
Diploma of Financial Planning (SMSF)
Licensed Real Estate Agent Queensland and New South Wales
Founder – Prowealth Investments
Founder – Prowealth Accounting
Founder – Prowealth Money
Founder – Prowealth Financial Planning
Principal – Prowealth Property Investment Management
Principal – LJ Hooker Paddington, LJ Hooker Ashgrove
Consultant – McGrath Estate Agents
Prowealth CEO Daniel Goodwin has appeared and
provided commentary in the following media.
How do you Sell for the Best Price?
The skill level, training and advice of your real estate agent can greatly influence the outcome of your property sale.
The Price Pyramid illustrates the prices buyers may pay over time when all facets of marketing and agent skills are combined.
Put simply, the best outcome is an emotional price, however achieving this level requires an investment of time and money not only from you, but also from your agent and that’s why our team receives countless hours of training each and every week.
Emotional Price
• Achieved when an emotional buyer has fear of losing the property to another.
• ‘Auction’ method of sale is usually best with 73% sold by week 5 however marketing without a price via ‘For Sale’ can be equally effective.
• Buyer may make offers prior to ‘Auction’ so they don’t have to be in competition with others.
• The property would usually be fully styled by an interior designer and have a significant marketing campaign.
• Can be costly to the vendor in time and money if they have unrealistic expectations on price.
An emotional price paid by a purchaser is the optimum result but requires an investment of time and money by the vendors and a high skill set of the agent to create this level of competition between buyers.
Above Market price
• Requires 2 or more possible buyers, best offers in weeks 1 to 5.
• Around 56% of properties sell via the ‘For Sale’ and 73% via ‘Auction’ methods of sale within 4-5 weeks.
• Offers often received prior to ‘Auction’.
• Marketing as ‘For Sale’ without a set price typically works well so as to not limit the potential price.
Vendors must be careful to not think that a good early offer means there are more, higher offers to come.
Logical Price
• Pricing based on recent sales / comparables.
• More apparent with Fixed Price method of sale.
• Apartments and townhouses with recent sales in same complex often dictate ‘logical’ prices.
• Investment properties sometime priced on yield creating a ‘logical’ price.
Sometimes buyers may have been looking for some time or the property has been on market too long indicating it’s overpriced or has problems.
